UTM Link Builder

Add UTM campaign tags to links for Google Analytics. Free, no sign-up, works in your browser.

Website URL

Source* (utm_source)Medium* (utm_medium) Campaign* (utm_campaign)Term (utm_term)Content (utm_content)ID (utm_id)

Lowercase & replace spaces with _

🔒 100% private — processing happens in your browser. Nothing is uploaded.

How to use the UTM link builder

Paste the page URL you want to promote.
Fill in source (where), medium (how) and campaign (why); add term/content to compare ads or links.
Copy the tagged link and use it in your e-mail, ad or post.

UTM tags let Google Analytics, Matomo and other tools show exactly which newsletter, ad or post brought visitors and sales. Keep a consistent naming style — lowercase with underscores — or “Facebook” and “facebook” will appear as two different sources.